Cinema Solutions – Buy Trinnov Once And Never Look Back!
Trinnov went to Sweden to visit our dealer Cinema Solutions, an experienced integrator.
Jacob Sernefell, founder of Cinema Solutions, has 20 years of experience in the AV industry. His passion for home cinema design pushed him to start the company four years ago, and now provides top-notch AV experience to his clients.
We interviewed him in this 11.8.10 home theater, featuring a Procella speaker system and a Trinnov Altitude32 processor. For Jacob, investing in a Trinnov is a wise long-term investment, preventing customers from switching from processor to processor every couple of years.
Please introduce yourself
I’ve been working in this industry for 20 plus years, doing many cinemas but also smart homes, lighting, curtains etc…but my passion really lies in home cinemas. Four years back, I started my own company called Cinema Solutions to try to make the best home theaters for my customers. The aim is for them to have a luxury place to enjoy with the whole family, relax and just have a good time.
What was the client’s intent?
This particular client was having some demonstrations where he felt like he wanted to be in the middle of the action. He wanted an immersive experience. To accomplish that, we need, of course, ear level sound, low-frequency sound from subwoofers and some overheads, to get a nice sound bubble.
To make that work with all the spatialization going on and the sound moving in the room (for example, a thunder coming in and leaving in the back and stuff like that), requires a really high-quality processor. So that’s why we went with the Procella speakers here. We have 11 ear channel speakers, eight subwoofers and 10 overhead speakers for Atmos, DTS:X and also some Auro integration.
With this setup, can you use different formats?
We can. We don’t have everything in the exact places where it’s supposed to be. For all the formats, we made a hybrid layout where it suits most use cases of our client. For instance, when we’re watching a concert, we always use the Auro3D. It gives that little bit of extra.
You feel like you’re really there and you’re truly enjoying it. To make that work, in the entire world, there are very few companies who can pull that off in terms of processing. And that’s one reason why we work with Trinnov. It’s so powerful in the processing, and it works with different formats. That’s really unusual in the industry. So Trinnov is really giving us the opportunity to make that happen here.
What sets Trinnov apart from other brands?
With Trinnov you get a very nice calibration system and the optimization gives us the possibility to adjust time, phase and delays. This is because the speakers are in different places, and you don’t sit in the same place all the time. We constantly try to think of it as a really impressive big toolbox.
With the Trinnov system, you have all the tools you need. That doesn’t mean that you should use them heavily, but some of them should just be there, just in case. And some of them you need to tweak a little bit. We constantly try to make the best possible room before. So we have good acoustics, to have a good clean sheet for sound to be very nicely reproduced. And then we use the optimization to do that little bit of extra tweak for the client.
There’s also built-in flexibility that allows us to do so much! We can choose how much it should do, how little it should do, where it should do it, if not to do it in some part of the frequency range… That’s really, really outstanding.
How would you describe your experience working with Trinnov?
As an integrator, you come up with loads of different problems that you need to solve on the fly. And all of those concerns haven’t reached a support team in another country yet. It could be just an upgrade for an HDMI card. It could be Apple TV, a new software upgrade or something that went wrong, and it went wrong in that system. And then it’s very good to have a great support team, which also includes sales team, because the sales hear about this more frequently as they are around visiting many different cinemas.
I can’t find it in any other company than Trinnov, so it’s a blessing working that way. And then in Sweden, we’re also fortunate enough to have a great distributor for Trinnov. They’re helping out a lot, not just with the technical stuff, but also with logistics and planning, how to get stuff in time and all of that. We’re very fortunate here to have that.
”Buy quality the first time and you will be much happier.”
In your opinion, should other integrators consider using Trinnov?
It’s a matter of what do you want out of your home theater. For me, it’s all about the experience. I want to have a great experience when I’m sitting there, and you can’t get a great experience if you’re not using the right solution. Trinnov is making the best sound processing we have ever heard. So that’s why we like using it.
Also, one interesting thing is that in smaller rooms, which we have quite a lot in Sweden. It becomes even more important how the processing is done because you can’t get away with big spaces and the sound traveling some space. It needs to be very precise, and that is a perfect reason why you should invest in a Trinnov in the first place.
The other thing is that it’s lasting so long. It was released eight years ago, there’s still nothing on the market that surpasses it. If you want to go another way, go ahead. You might be happy, but you will need to change your receiver or your processor in a couple of years, and then in a couple of years again. And in a couple of years again. So I have clients who’ve been on this journey over these eight years who have switched processors four times, and it’s not going to be cheaper. So buy quality the first time and you will be much happier.
The most advanced, highest quality video processing for more modest budgets
The all-new madVR Envy Core brings the same cutting-edge video processing features as our award-winning Envy lineup to a broader audience. Designed for versatility, the Envy Core is perfect for more modest home theaters, media rooms, and living spaces at an affordable price.
It delivers our best-in-class awarded 4K HDR dynamic tone mapping, truly instant aspect ratio handling, subtitle management, next-generation non-linear stretch for scope and 16:9 screens, stunning 4K upscaling, specialized sharpening and detail enhancement, support for 1D and 3D LUT calibration, IP based control system support, and much more.
For an even more enhanced experience, the aftermarket Core Premium Package adds additional features and doubles the warranty to four years.
The best possible picture technologies for an incredible home theater experience
The R_volution PlayerOne 8K is a new media player compatible with Dolby Vision and HDR10+ powered by the powerful Amlogic S928X-K/J chipset !
The R_volution PlayerOne 8K is at the same time a high end media player and a media server capable of streaming content to other R_volution devices in a network through the exclusive R_share advanced streaming protocol.
The R_volution PlayerOne 8K comes with an internal hard drive bay capable of hosting up to 32 TB of movies,TV shows and concert files. It offers HDMI 2.1 output, compatibility with the latest AV1 codec up to 8K resolution in HDR and delivers stunning picture and sound quality to meet the needs of the most demanding home theater enthusiasts.
A year after the introduction of WaveForming and its unique way of controlling wave propagation. Pressurization adds to the range of active acoustic technologies from Trinnov, making available, for the first time, a dedicated technology to address each of the different acoustic behaviors in home cinema rooms.
The madVR Envy was just awarded ”2023 Best Video Processor” by Secrets of Home Theater and High Fidelity. This is the third consecutive year that a major industry publication named the Envy best video processor. This prestigious recognition highlights our consistent excellence in video processing and commitment to delivering continual innovation using cutting edge, modern day hardware.
We are absolutely thrilled, humbled, and honored to announce that our madVR Labs Envy Extreme MK2 has received an astonishing five industry awards at CEDIA 2023!
🌟 Full List of Awards: 1️⃣ CEDIA 2023 Best New Hardware Product Award 2️⃣ AVS Forum Best in Show Award 3️⃣ ProjectorCentral.com Best in Show Award 4️⃣ Sound & Vision CEDIA 2023 Editor’s Pick Award 5️⃣ AVS Forum Best in Show Award for the main demo room experience, in conjunction with our exceptional show partners Trinnov Audio, Ascendo, Kaleidescape, Barco Residential, Seymour-Screen Excellence and Officina Acustica.
A heartfelt ”Thank You” to our brilliant team, our invaluable partners, and our ever-supportive community and valued customers. Your trust and support fuel our innovation and achievements.
The CEDIA 2023 madVR Labs team proudly displaying some of our awards.
A madVR Labs jam-packed demo session in the award-winning CEDIA demo room
New from CEDIA 2023! Watch as Mark Henninger of Sound & Vision and Richard Litofsky discuss the issue of motion blur on modern displays, and how to solve this with MotionAI.
Watch as Michael Stevens and Richard Litofsky demonstrate MotionAI.
Jiles McCoy from Home Theater Fanatics interviews people at CEDIA 2023 to get their impressions of the madVR Envy Extreme MK2.
Multiple partners are revisiting their showroom systems to enable demonstration of WaveForming.
Paris, France and East Hampton, Connecticut, USA– May 31, 2023 – Trinnov Audio, designer and manufacturer of reference audio processors for home theaters, high-end hi-fi, professional audio and commercial cinemas, is pleased to announce that following the successful first public demonstration of WaveForming, its revolutionary new technology at the 2023 ISE show in Barcelona, multiple partners are incorporating the technology in their respective demonstration systems on a global basis. Trinnov’s R&D team also reports significant progress on multiple fronts.
INDUSTRY ADOPTION PROGRESS
Trinnov’s new WaveFormingTM technolgy has the promise of significantly advancing how frequency reproduction, with the potential of profoundly transforming home theater design guidelines. With the cooperation of industry partners, Trinnov’s intent is to elevate home theater performance through a design-driven approach to implementation of this scientifically uncompromised technology.
Whilst at ISE, in addition to the open demonstrations, Trinnov made exclusive presentations to key partners. As a result, over a dozen showrooms are being reconfigured to accommodate the placement of loudspeakers necessary for the technology, with dozens more interested. These projects span the globe and include showrooms of speaker manufacturers, distributors and dealers.
We are pleased to report that the response to our presentation at ISE was instant and highly positive. During the show and immediately afterward we were contacted by multiple partners indicating their interest in upgrading their showroom environments to enhance their product presentations by incorportaing Trinnov WaveFormingTM, with a number already under construction, some of which have already completed the required modifications. To our surprise, the WaveFormingTM demonstration also caught a lot of intrerest in the pro audio industry.” Arnaud Laborie, Trinnov Audio co-founder and CEO
FIRST DEMONSTRATION AFTER ISE
Krix jumped on the opportunity and has already showcased WaveFormingTM in a 5.8.4 channel configuration with an Altitude16 using the +4 channel upgrade. The screen channels are Magaphonix Flats, the surround channels are Phonix, and the height speakers are IC-52’s. They used new subwoofer designs that are currently in the prototype stage. The six seat, two row theater has a 130-inch screen and is 5.8 by 4.4. by 3.2 meters high.
We were really excited and keen to implement Trinnov’s new WaveFormingTM technology into one of our demonstration rooms, just in time for our dealer training in May. The seat-to-seat consistency and dynamic realism it brings are a huge benefit to every viewer in the audience. The results are spectacular and as a result, the response from our dealers is beyond expectation!” Michael Cox, Marketing Manager at Krix Loudspeakers.
The happy few who experienced WaveForming during a Trinnov advanced training in Australia
f you can impress professionals who calibrate and design home cinema’s for a living, then you are on to something. I know I am speaking for everyone who attended the Trinnov advanced training that what we experienced on our final day was a revelation. Watching movie scenes that we have seen 100’s of times left us with shivers and opened mouths. The tactile feel from the subwoofer array transcended our belief and understanding. Frequencies that traveled right through my body created sensations I have never felt. Not just the sheer impact, what we experienced was balanced over multiple rows of listening and subtle frequencies that only enhanced the overall cinematic soundscape. I can’t wait for the opportunity to show our clients what is possible with WaveFormingTM.” Mick Stillone, Director of Sydney HiFi Mona Vale.
AND OTHERS IMMINENT
Trinnov and Divatech solutions are already combining beautifully to deliver unparallelled sound quality. This is not only us talking, but also our best resellers. Trinnov’s demonstration at ISE was really impressive: it is a huge step forward. Our MACH systems are acoustic walls, and can inherently accommodate this new technology with minimal adjustment, making Trinnov/Divatech a match made in heaven. We can’t wait to update our processor and experience WaveFormingTM in our repurposed Showroom.” said Guillaume Dognin, CEO at Divatech.
A Divatech MACH 5 was used in Numéro Deux, a CEDIA Award winning home cinema project in 2021 by Frech integrator Dark Side of the Room. Divatech’s MACH walls consist of speaker and subwoofer (2x 10 inches woofers) modules that can easily be rearranged to accommodate the requirement of WaveFormingTM. The first demonstrations are planned in a couple of weeks at the time of writing.
Immediately after experiencing Trinnov’s demonstration at the ISE show in Barcelona, we made a commitment to integrate this technology into our European demonstration theater outside Amsterdam. We have enjoyed a long working relationship with Trinnov Audio and eagerly anticipate being able to showcase for our customers and the European market the major improvement this breakthrough technology in our reference theater environment.” Anders Uggelberg, founding partner of Procella Audio
Procella Audio’s reference theater is located at its Amsterdam offices. The theater, which was used by Procella and Trinnov at previous ISE shows, seats 15 and incorporates a 15.3.10 channel Dolby Atmos immersive audio system. The theater room is being remodeled to incorporate the newly introduced Procella P18Si single 18 inch subwoofers, which will be installed in the front and rear walls.
Last but not least, Trinnov already started preparing for CEDIA Expo where the public should expect a demonstration to be remembered.
SCIENTIFIC PROGRESS
At its first public presentation at ISE, Trinnov successfully demonstrated the dramatic improvement that WaveFormingTM can bring in an uncompromised environment. As a statement, this shows Trinnov’s ambition and determination to make available a solution with an unparalleled level of performance.
As Trinnov’s R&D progresses with more field tests, its team of engineers will compile data from each installation to enable the drafting and publication of clear installation guidelines. The guidelines are expected to become available later this summer. Whilst the recommendations for the ideal configurations are well defined, testing will provide validation for less demanding speaker layouts that will enable implementation in a wide variety of rooms and speaker layouts.
Trinnov WaveFormingTM is part of an ongoing research and development project that began over six years ago and is likely to keep the Trinnov team busy over the next decade. At this early date, along with limited public exposure, few may be able to filly appreciate its potential. In the following phase of development, the research team will pursue a more comprehensive approach, with the mission to establish how WaveFormingTM will produce the best results in any existing environment, even without requiring a physical change to the room or subwoofer/speaker layout and placement.
In May 2003, Trinnov Audio SA was incorporated near Paris, France by Arnaud Laborie, Remy Bruno and Sebastien Montoya. Fast-forward 20 years and our 3 co-founders, still at the helm today, share some insights on the beginning of this extraordinary journey and where Trinnov goes next.
A BRIEF LOOK IN THE REARVIEW MIRROR
In 20 years, Trinnov went from a student’s research project to a reference in active acoustics, and one of the most successful audio businesses in France.
20 YEARS TO BUILD A SUCCESSFUL BUSINESS
“We started in my grandmother’s living room, which we had turned into an acoustic lab covered with more than 20 custom-built speakers. Looking back, I realize how much we have done and I am very proud of what we have accomplished”, says Arnaud Laborie, co-founder and CEO.
Trinnov is now a team of over 60 people spread across 6 time zones with sales representation in more than 70 countries.
Trinnov team in 2022
The company is renowned for its innovative audio processing technologies, but also develops its own hardware. Trinnov sells digital audio processors in some of the most demanding environments, ranging from professional studios (over 3000 studios use the Optimizer technology daily), commercial cinemas to high-end Hifi and home theaters.
“We have an installed base of over 10 000 processors and we are accelerating our transition from a craft operation to a true industrial operation.” added Sebastien Montoya, co-founder and head of production.
20 YEARS FIGHT FOR BETTER SOUND CALIBRATION
Besides this entrepreneurial success, Trinnov gradually managed to overcome the forceful rejection of digital acoustic correction and significantly contributed to the acceptance of such a game-changing technology, particularly in the professional audio industry.
Dylan Dresdow (Prince, Beyoncé, Black Eyed Peas), interviewed in 2023
“Our first customer was the ORF, the Austrian national broadcaster and one of the most renowned audiovisual institutions in Europe, who placed an order to equip 10 of their multichannel control rooms after we personally demonstrated the benefit of our Optimizer technology. We had to wait and keep fighting hard for another 15 years before Loudspeaker/Room optimization eventually became something obvious for a majority of studio owners.” added Arnaud Laborie.
Trinnov never claimed to replace passive acoustics, but keeps challenging the benefits and limits of both active and passive acoustics and the optimal combination of both.
20 YEARS TO BUILD A REPUTATION
Trinnov’s excellent reputation might be one of the company’s most significant and valuable achievements during these first 20 years.
“I believe it essentially comes down to the fact we have always looked after our clients, and delivered stable software and hardware.” said Remy Bruno, co-founder and director of R&D.
“Hearing how positively people mention Trinnov in the industry is very rewarding but also humbling. It helps us stay focused and keeps reminding us that we have to keep working hard to maintain that reputation and to earn people’s respect”, concluded Arnaud Laborie.
THE TRINNOV FORMULA
Since its creation, Trinnov never deviated from its founding principles and original spirit. The Trinnov journey started with a true passion for audio, and was driven by innovation as well as great ambition.
INNOVATE, NOT IMITATE
“After our time at IRCAM, we had a good understanding of the state of the art in audio research. That’s why we decided to focus our own work on spatial audio, which was almost uncharted territory at the time. This was far more challenging scientifically speaking but also much more rewarding in case of success. Creating our own unique path rather than following existing trends still defines a lot of what we do.” said Arnaud Laborie.
Trinnov first 24 capsule high-order ambisonic microphone
“We always had the ambition and knew we could become a world technological leader in our field of 3D audio”, added Sebastien Montoya.
“At Trinnov, we cover every step of the innovation process from fundamental research to product development. We constantly push the boundaries of knowledge about sound, acoustics, signal processing and human perception. We believe it sets us apart in our industry.” said Remy Bruno.
CREATE LASTING IMPACT, LOOK FAR AHEAD
True impactful innovation usually stands the test of time and Trinnov’s work is no exception. The Optimizer is still perceived as best-in-class, 18 years after its first introduction at the Audio Engineering Society. And our unique CPU based audio processing platform delivers unrivaled processing power. It allows the Altitude platform to remain the highest performing immersive AV Processor on the market, almost 10 years after its introduction. with the ability to render immersive sound formats at their full capability including the 34 channels Atmos channels or to process natively up to 24 channels at 192k.
The Altitude product line received more awards than any other AV Processors in history
“Quite honestly, this success is almost unintentional and just resulted from our intention to make quality products and impactful technologies, but if we consider the average life cycle, repairability, and upgradeability of our products, Trinnov is probably one of the most sustainable audio processor manufacturers”, commented Sebastien Montoya.
In fact, the notion of sustainability is truly fundamental for Trinnov. No major decision regarding technology, product, hire, or investment is made without reasonable confidence that it won’t be questioned or significantly challenged in the next 5 years.
BUILD A FANTASTIC GROUP OF INDIVIDUALS
“To make right decisions and build durable products, we rely on collective intelligence. The whole team can give their opinion and most of the time, the best decisions are consensual. This is not always the most efficient method but it enables us to avoid major mistakes. It also keeps the team engaged and motivated. This is not a management trick we have learned in a book and implemented with the help of a consultancy firm, it’s just the way it works naturally in the company”, added Remy Bruno.
“I think we have managed to create a good working environment, where people work with what they love, respect and learn from each other, never feel too much stress or under unnecessary pressure. Being fundamentally looking far ahead, with long term goals, we run a marathon, not a sprint.” added Arnaud Laborie.
EDUCATE AND SUPPORT THE INDUSTRY
True innovations open new possibilities but have also a deep impact on our habits, practices and workflows. Successful adoption takes time and requires to shift minds. This is why we are very active with education. As an example, 10 years ago when the immersive sound formats were released Trinnov had not only to resolve their compatibility but also to redefine design guidelines to ensure successful projects on the field. This work secured the adoption of high channel count immersive sound at home and has been the foundation of a significant revision of the CEDIA design guidelines (RP22) for residential integrators.
Adopting Trinnov goes well beyond acquiring a product. It is also joining a community that relies on deep expertise to elevate the industry. This is why Trinnov received the CEPro award for best training program and our CEO is still delivering some training himself, for instance at CEDIA.
STAY SAFE, STAY IN CONTROL
Trinnov raised funds twice, but is still majority owned by the 3 co-founders.
“Trinnov could grow significantly faster, but what matters more to us is to keep a healthy, organic and steady growth. So, we make sure we develop a sustainable business, diversified geographically and also by addressing very different markets. I believe this makes us more resilient than a lot of small to medium audio manufacturers”, said Sebastien Montoya.
“It is essential for us to be able to make our own decisions, to remain true to ourselves for as long as we can. We have received some offers, but Trinnov is not for sale.” said Arnaud Laborie.
This consistency, continuity, and stability helped the company grow through the 2008 and Covid-19 crisis with an average double-digit growth year to year.
2023: THE FUTURE IS ALMOST HERE
Like most other companies, the Covid-19 pandemic heavily disrupted Trinnov’s plans and required significant R&D resources to overcome the difficulties posed by the lack of certain components.
But the long-term focus prevailed.
Throughout this period, Trinnov kept hiring and significantly grew the research and development team to stay on track and even accelerate its long-term developments and critical projects.
“We look for very specific profiles, as talented as passionate about sound. It’s certainly slowed down our hiring program, but the R&D team is now almost 50% of our staff.” commented Remy Bruno.
Trinnov will continue to focus on unique breakthrough innovations that will redefine high performance sound reproduction. After pioneering – and now leading – the fields of room optimization, computer based audio, high resolution immersive sound, Trinnov is focusing on new uncharted territories that will have similar impact.
In 2023, years of extensive research and development materialized into very exciting new technologies and products, opening perspectives for what to expect next from Trinnov.
Maybe the word pivotal year applies here, to celebrate this 20th birthday with style.
WAVEFORMING
The main research project was obviously WaveForming, started more than 6 years ago, announced and showcased at ISE 2023.
WaveForming redefines low frequency reproduction with an uncompromised and revolutionary scientific approach to eliminate all sorts of wave interferences such as reflections and room modes. The second demonstration outside Trinnov and ISE was held in Australia in front of a professional audience who attended a Trinnov and Krix training.
“The feedback we got only equals the confidence we have in the potential of this new patent-pending technology”, said Arnaud Laborie.
‘‘ If you can impress professionals who calibrate and design home cinemas for a living, then you are on to something I know I am speaking for everyone who attended the Trinnov Advanced training that what we experienced on our final day was a revelation. Watching movie scenes that we have seen 100’s of times left us with shivers and opened mouths. The tactile feel from the subwoofer array transcended our belief and understanding. Frequencies that traveled right through my body created sensations I have never felt. Not just the sheer impact, what we experienced was balanced over multiple rows of listening and subtle frequencies that only enhanced the overall cinematic soundscape. Thank you to Tom, and the team at Krix for sharing their knowledge and sharing their excitement. It was contagious. I can’t wait for the opportunity to show our clients what is possible with WaveForming.” Mick Stillone, Director at Sydney HiFi Mona Vale
The whole team is really excited and proud to drive this innovation forward.
NOVA
Whilst Trinnov’s research team was busy developing WaveForming, software and hardware engineers were not at rest with NOVA, the company’s latest processor introduced in April at the NAMM Show, and designed for studio application.
NOVA is not just another Trinnov processor, as it only shares the Optimizer with the rest of the range. Over the last 4 years, everything has been redesigned and rewritten:
New hardware platform
New operating system
New graphical user interface
New desktop and mobile applications
New measurement microphone
New Optimizer licenses management system
New intranet & extranet
New test benches & production lines
“NOVA changes everything for Trinnov in terms of perspective. With NOVA, we set new foundations for our next development phase, we streamline all of our internal processes and simplify the installation and operation of our products. We equip ourselves with the ability to unlock our full potential as an innovative company. We gradually make our technology more widely accessible.”, said Sebastien Montoya.
But NOVA does not change everything for Trinnov customers. For sure NOVA is more user friendly, easier to apprehend than any other Trinnov product before it. Indeed it is also the least expensive Trinnov product ever announced.
But NOVA does not change everything for Trinnov customers. For sure NOVA is more user friendly, easier to apprehend than any other Trinnov product before it. Indeed it is also the least expensive Trinnov product ever announced. But it does not fundamentally change the performance gain anyone gets from an existing Trinnov product. In fact, Trinnov believes no one could notice a difference in blind tests. Previous generations of pro products will continue to deliver state of the art room optimization for the many years to come.
WHAT’S NEXT?
As a company, in this fast changing world, Trinnov faces as many challenges as opportunities.
“As a successful, truly innovative engineering driven company, we face a lot of challenges, including the overwhelming importance of marketing and communication (our marketing team consists of only 2 full-time persons), the mindblowing flow of information, true or false, that one can read on the internet every day.” commented Arnaud Laborie.
“But as a successful, truly innovative engineering driven company, we are offered more opportunities than we can accept. Licensing, pure software solutions, the automotive or live market…the most difficult part is to carefully choose the best path, as we believe and hope we have done so far.” added Remy Bruno.
In addition to Waveforming and NOVA, we will unveil in 2023 other multi-year efforts including a massive project to open a new facility that matches the ambitions of the company.
But our 3 co-founders and the entire Trinnov team know that none of this would be possible without the incredible support from our community of suppliers, partners and customers.
“We can’t say how grateful we are to all our customers, from the early adopters who believed in our technology before anyone else, to the person who is impatiently waiting for his Trinnov processor to be delivered or installed.” said Sebastien Montoya.
“To all of you we want to say thank you. And whilst a lot of changes are happening at the moment, as disclosed in this interview, we appreciate that it may be confusing and raise questions about the future of the existing products. Rest assured of one thing: our commitment to sustainability and to our clients remains unchanged. It may take time before we can get to it, but we will keep maintaining existing products and bridge the gap to the upcoming generation of Trinnov processors to offer the same sound performance and user experience”. added Arnaud Laborie.
Meanwhile, Trinnov invites everyone to stay tuned for further announcements this year, and to seize any chance to attend upcoming WaveForming demonstrations and form an opinion out of this incredible new experience.
We are thrilled to announce that our madVR Envy Extreme MK2 has just been awarded the prestigious ProjectorCentral Editor’s Choice Award in this just-published, 5-star review! This is a testament to our dedication to providing the best possible video processing experience for our valued customers like you.
“The madVR Envy video processors provide a robust feature set that continues to grow and move this very small segment of the industry forward to keep up with today’s needs in video, while also setting madVR apart from the competition with their forward-looking outlook and approach to what today’s video processor can be and should be.”
“There’s a reason you see an Envy paired with so many brands at tradeshows. There’s a reason it has garnered so many accolades in the short time it’s been in the market. It really is a great product. When looking at the big picture of what it offers now and will offer in the future, such as MotionAI and other upcoming features being developed by madVR, it’s understandable why it receives the praise it does.”
“It has a very premium, high-end look and appeal, very attractive and much preferred over the MK1, and the included rack ears and mounting hardware are very much appreciated.”
“MotionAI really is one of the better implementations I’ve seen of motion interpolation. It even corrected the menu navigation on Apple TV and Kaleidescape, which I set in both devices to output at 23.976 Hz, resulting in menus that have a choppy look during navigation. With MotionAI, those menus looked as clean and smooth as when they are set to 60 Hz.”
“I’m glad to say that in most cases the MotionAI was right on the heels of Sony’s motion handling, or met it equally, or at times even exceeded it. The most impressive part to me was how little Soap Opera Effect there was, and therefore how well the MotionAI was able to improve clarity without losing that film-like look.”
“Instant Aspect Ratio control truly is instant […] and the transition is seamless, with each aspect ratio correctly displayed. There is no visible lag in the switch…”
“The original Envy Extreme (now designated the MK1) introduced a number of sophisticated features that have been brought along, including class leading frame-by-frame dynamic tone mapping for HDR, scaling, high-precision color calibration, and a wealth of others….”
“The Dynamic Tone Mapping that the Envy performs is some of the best I’ve seen. Regardless if the content is mastered with a maximum peak of 10,000, 4,000, or 1,000 nits, it’s displayed with a high APL while resolving detail that would normally be clipped if using a display’s own tone-mapping solution. This is also true when using the Envy for direct view displays such as an LED or OLED.”
“Those familiar or curious about Envy may have seen various videos of scenes from Harry Potter when he was fighting Voldemort alongside the ghosts of his parents in The Goblet of Fire, or shots from Aquaman when Aquaman is chained before his brother that show the detail in the window behind the throne. All of those impressive demos are legit; the Envy really does resolve all of that detail while keeping the picture bright and vibrant.”
“The Envy is capable of insanely large LUT (look-up table) calibrations allowing for interpolated 256^3 3D LUTs (16.7 million points) and 4,096-point 1D LUTs. The process is quick and produces outstanding results.”
“The Extreme MK2 is extremely quiet. I could only hear the unit if I was standing right next to it and putting my ear near it.”
“The menu system is laid out very well […] you’re not seeing a bunch of menus for stuff unrelated to what you’re trying to do. There is also a Help function on screen with a brief description of what you have highlighted.”
“If assistance is needed from a dealer, installer, or even madVR themselves they can (with the user’s permission) remote in and control the unit. Nor do you have to look much further than the new five-year parts-and-labor warranty on the Envy Extreme and Pro MK2 units to see proof of the company’s commitment to consumers and dealers. I believe that is unmatched for a product like this.”
“Fortunately, the Envy, especially with its constantly evolving feature set, will likely outlive anything in your theaterand serve you well into your next projector.”
“For all of these reasons—it’simpeccable engineering, superb build quality, future-focused features that truly enhance the viewing experience, and excellent customer support, it easily adds the ProjectorCentral Editor’s Choice award to its long list of accolades.”
See the Envy on the Samsung 146″ Micro-LED Wall with MotionAI in the Samsung Experience Center in Dallas, Texas, and get a closer look at the MK2 case design.
Rockville, MD, April 12, 2023 – madVR Labs, the industry-leading manufacturer of high-performance video processors for high-end home theaters and media rooms, is thrilled to announce the Envy MK2 Series, the next generation of their acclaimed Envy Extreme and Pro video processors. The Envy MK2 represents a significant upgrade from the previous generation and further solidifies the company’s position as a market leader today and well into the future.
The madVR Envy MK2 is a true powerhouse, with a huge boost in GPU power, upgraded system components including ECC RAM normally only found in mission critical servers, a redesigned cooling system, a new aluminum face premium backlit remote control, and an exquisite custom case. Its new Glacier X2 cooling system delivers exceptionally efficient cooling, now essentially inaudible from just a couple of feet away when running in Silent mode.
The Extreme MK2 uses the Nvidia 4080 GPU, boosting GPU power by as much as 100% and providing important headroom now and into the future, for MotionAI and other AI-based algorithms. The Envy Pro MK2 will also feature an upgraded GPU over its predecessor, with a triple-fan design for enhanced cooling efficiency and noise reduction, and share the same high-end case and premium components (aside from the GPU) as found in the Extreme MK2.
The Envy MK2 is housed in a brand new, custom engineered all-aluminum 3 mm case with a 20 mm front plate and custom matching rack ears. The engineering process involved multiple rounds of obsessive prototyping, spanning a year and a half to ensure that every aspect of the MK2 was designed and built to meet the highest standards of quality and performance. The MK2 models come with an unmatched 5-year warranty on parts and labor to give customers peace of mind and confidence in its build quality.
The company’s vision is to use adaptable modern-day hardware to deliver products that take full advantage of the latest technological advances, including Artificial Intelligence (AI), such as found in their MotionAI per-pixel motion interpolation, another industry first for the company, currently in beta.
Audio Advice founderLeon Shaw, a 47+ year A/V veteran and industry icon, switched to the Envy Extreme as his video processor of choice after first seeing the Envy Extreme MK1 in 2020. He is ecstatic about the new Envy MK2 Series and says, “The completely redesigned MK2 brings the Envy to an entirely new level, making it an even better choice for any serious home theater. Some of the technology in the Envy MK2 is not only new for them but is revolutionary for the entire industry. In all my years, I’ve never seen a company go from a start up to a luxury brand in just three short years like madVR Labs has. I’ve been very impressed how fast their team innovates and love the fact they invite our feedback. And as an added bonus, their menu system is the best I have seen on a piece of AV gear. I can’t wait to see the future updates Envy rolls out for the MK2 version as its huge amount of processing power will allow them to continue down the innovation path.”
madVR Labs Co-Founder and CEO Richard T. Litofsky says “I am incredibly proud of our team for this accomplishment and grateful to our esteemed dealers, distributors, and customers around the world for their exceptional support and feedback, which was a driving force behind the MK2 design. We believe the Envy MK2 delivers on all fronts – best-in-class video quality and performance, build quality and high reliability, and ease of use.”
The company is currently taking orders for the MK2 models. The Envy Extreme MK2 is set to start shipping in limited quantities from late April 2023. Early units will ship with the MK1 remote control, which will be replaced at no charge when the premium backlit remote control is available shortly thereafter. The Envy Pro MK2 is expected to begin shipping in summer 2023. MSRP in Europe is 21,125 EUR* and 12,790 EUR* for the Extreme MK2 and Pro MK2 respectively. Please check with your authorized Envy dealer for details or contact the company at www.madvrenvy.com.
Qualifying owners of the madVR Envy Extreme MK1 will soon have the exciting opportunity to upgrade to a brand new Extreme MK2 for just 6240 EUR* with a new 5-year warranty, by trading in their Extreme MK1 in good physical condition. The company is also introducing a program for those interested in purchasing a preowned Envy Extreme MK1 with new 2- year warranty, for an outstanding value through authorized dealers, on an as-available basis. Although the MK1 models will no longer be manufactured, the MK1 will still be supported and continue to receive firmware updates.
The Envy Extreme MK2 will make its first public showing at the TOLA Expo in Dallas, Texas, May 2-4, 2023, where it will power the video processing in the show’s main demo room, paired with the new Samsung 140” Micro LED TV. madVR Labs will also have a booth at this exciting event. Come out and meet madVR Labs’ Head of Support and Training Ryan Charpentier, Senior Sales Manager Joey Peacock, and CEO Richard Litofsky for your personal demo of the Extreme MK2.
*Pricing varies by country. Check with your local Envy dealer for pricing in your area
